| Section 1: What Is a Brand (30 minutes) |
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Unit 1.1: Definition and Common Misconceptions |
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Unlimited |
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Unit 1.2: Product Brand vs. Corporate Brand |
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Unlimited |
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Unit 1.3: The Core Value of Branding |
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Unlimited |
| Section 2: Brand Positioning (50 minutes) |
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Unit 2.1: Target Audience and User Persona (10 min) |
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Unlimited |
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Unit 2.2: Competitive Difference Analysis |
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Unlimited |
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Unit 2.3: The Positioning Statement |
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Unlimited |
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Unit 2.4: The Message House |
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Unlimited |
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Unit 2.5: Positioning Self-Check |
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Unlimited |
| Section 3: From Positioning to Expression |
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Unit 3.1: Brand Personality and Tone |
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Unlimited |
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Unit 3.2: Visual and Verbal Consistency |
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Unlimited |
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Unit 3.3: The Minimum Viable Brand Guide |
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Unlimited |
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Unit 3.4: Brand Execution Checkpoints |
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Unlimited |
